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The Motorcycle Company is a Harley-Davidson dealer consulting group in the United States. The owner, David Veracka, has over 40 years of motorcycle dealership experience including over 15 years as a Harley-Davidson dealer himself.  Over this time, David has developed best in class processes and procedures. A full suite of services are offered for dealers allowing them to focus on selling and customer service. Many of the top new Harley-Davidson dealerships are clients of The Motorcycle Company.  David has consulted on the buy/sells of over 20 dealerships and has advised on valuations of over 100 dealerships.  

Services Offered

  • Accounting and Composite Reporting

  • Live Reporting for Key Performance Indicators 

  • Management Resources including 20 Clubs

  • Shared Technologies

  • Marketing

  • In Dealership Consulting

  • HR Resources including Recruiting, Hiring, and Training

  • Mergers & Acquisition Consulting

  • Dealership Valuation

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