The Motorcycle Company is a Harley-Davidson dealer consulting group in the United States. The owner, David Veracka, has over 40 years of motorcycle dealership experience including over 15 years as a Harley-Davidson dealer himself.  Over this time, David has developed best in class processes and procedures. A full suite of services are offered for dealers allowing them to focus on selling and customer service. Many of the top new Harley-Davidson dealerships are clients of The Motorcycle Company.  David has consulted on the buy/sells of over 20 dealerships and has advised on valuations of over 100 dealerships.